GooGle EaRnInG

So you’ve obtained an enormous content web site and you’ve resolute to monetize it with Google AdSense Earnings. You place the AdSense Code on your web site and instantly start receiving clicks.
Afterward, you choose to visit your account to observe just how much revenue you’ve made. You get there to outlook your accounts and then – Bamm! It hits you. Just what the heck do all those numbers indicate?
Well, don’t worry below here is a rapid breakdown of those numbers and what they mean, so you can calculate your AdSense Earnings.

Page Impressions:

Your Page Impressions are only the number of times your web pages are observed. Obviously, this number only refers to those pages that have your code for AdSense Earnings.
Think of one impression as a display – every single time your web pages are displayed, your impressions go up. It’s the same thing. In terms of money, the more impressions or displays you catch the superior the chance you have of making more cash.

Clicks:

This is the definite number of times that your ads are clicked upon. Therefore, every time a visitor clicks on one of your ads, it is traced as a Click.
Every Page Impression you get is a chance for one of your ads to get clicked. In terms of money, the more Clicks you obtain – the more currency you can make with AdSense.

Page CTR:

Your Page CTR refers to your web page’s Click Through Rate. Your Page’s CTR, or Click Through Rate, is the part of the number of Clicks you get against the number of your Page Impressions. The number is uttered in a percentage and is calculated by taking your Page Impressions and dividing them by your Clicks (# of Clicks / # of Page Impressions).
For example, if you have 2000 Page Impressions and expected 400 Clicks, your Page CTR would be 20%. Now for you math wizards out there; once you have your CTR, you can pretty much figure out your Impressions and Clicks by using some easy mathematics.
Thus, you can understand your Page Impressions by taking the number of Clicks and dividing it over your CTR (i.e.: # Clicks / CTR%). You can figure out your number of Clicks by taking your Page Impressions and multiplying it by your CTR (i.e.: # Impressions x CTR%).

Page eCPM:

This is where things start getting interesting.
Your Page eCPM submits to your Effective Cost Per Thousand Impressions (the “CPM”). Yes, I know. “CPM” is not quite a correct English short form for “Cost Per Thousand Impressions”. The reason is because the acronym uses the Latin for “Thousand”; i.e.: “MIL”.
Anyhow, Google describes your eCPM for AdSense as “…a helpful method to evaluate revenue across different channels and advertising programs”. I won’t stray from that definition; however, there might be an improved way for you to recognize this number. Let me put it to you this way: mostly, by the time you reach 1000 Page Impressions, you would have earned the amount stated in the eCPM.
You calculate the eCPM by taking your earnings and dividing it by the number of Page Impressions you obtain in Thousands (i.e.: $Earnings / (Page Impressions / 1000))
To catch a good thoughtful of your eCPM, let me to show how it’s calculated.
Let’s say you earned $250 and got 15,000 Page Impressions. Taking the 15,000 and dividing that by 1000 you get 15. Now, taking your $250 in earnings and dividing that by 15 you get $16.67. Thus, your eCPM is $16.67.
Now, memorize earlier that I said that by the time you got 1000 Page Impressions you’d earn the amount in your eCPM. Well, if you do a little math, you’d see that for every 1000 impressions you received, you earned the amount in your eCPM ($16.67 x 15 = $250.05).

Earnings:

Of all the digits you’ll see in your AdSense account, this by far, is the most fun and simplest way to know. Your Earnings are just that: what you’ve earned with AdSense. Its how much cash you acquire to put in your pocket. Now, doesn’t that sound nice?
But wait. We’re not out of the wood just yet.
There is still one more number you need to know about that they don’t show in your AdSense account: your Earnings Per Click.

Earnings Per Click:

Your Earnings Per Click or EPC is only the standard amount of revenue you make per Click you obtain. It’s estimated by taking your AdSense Earnings and dividing it by the number of Clicks you get. For example, if you earn $250 and you received a total of 500 Clicks, then your EPC would be $.50 per Click.
There now you have a fast and simple way to recognize whats going on Google AdSense Earnings and Statistics. And now that you understand them, your next goal should be to make more cash.